WHAT IS SWISS MADE?


If you are new to the world of horology and want a quality timepiece, just look for the words ‘Swiss Made’ stamped on the dial. According to a European law that regulates the use of the name ‘Swiss’ for watches, a Swiss Made timepiece is one that has been assembled, adjusted and subjected to official tests in Switzerland. In addition, at least 50% of the components of the movement should be manufactured in Switzerland.


What does the Swiss Made label mean for you?
The words ‘Swiss Made’ guarantee the highest standards of quality and assurance. It includes the technical quality of watches (accuracy, reliability, water-resistance and shock-resistance), as well as their aesthetic quality (elegance and originality of design). The guarantee covers both traditional manufacturing and new technologies.


What lies behind this reputation?
The fundamental values of the Swiss Made label not only represent high-quality timepieces, but they also maintain their high standards, giving consumers the best of assurance. The Swiss Made name faces strong competition, however, thanks to the unique infrastructure, know-how, and spirit of innovation, it has succeeded in maintaining its leading position.



How is ‘Swiss Made’ defined by law?

A watch is defined as Swiss Made only when it carry the indications ‘Swiss Made’ or ‘Swiss’, or any other expression containing the word ‘Swiss’ or its translation. According to Swiss law, a watch is considered Swiss if:

  • Its movement is Swiss
  • Its movement is cased up in Switzerland
  • The manufacturer carries out the final inspection in Switzerland


A Swiss Watch Movement is considered Swiss, if:

  • It has been assembled in Switzerland
  • It has been inspected by the manufacturer in Switzerland
  • The components of Swiss manufacture account for at least 50 percent of the total value, without taking into account the cost of assembly


Bernhard H. Mayer® watches are manufactured in accordance with Swiss watchmaking traditions and follow the highest standards of product quality and craftsmanship. That means the standard and quality of our watches are more than assured.