WHAT IS SWISS MADE?
If you are new to the world of horology and want a quality timepiece, just look for the words ‘Swiss Made’ stamped on the dial. According to a European law that regulates the use of the name ‘Swiss’ for watches, a Swiss Made timepiece is one that has been assembled, adjusted and subjected to official tests in Switzerland. In addition, at least 50% of the components of the movement should be manufactured in Switzerland.
What does the Swiss Made label mean for you?
The words ‘Swiss Made’ guarantee the highest standards of quality and assurance. It includes the technical quality of watches (accuracy, reliability, water-resistance and shock-resistance), as well as their aesthetic quality (elegance and originality of design). The guarantee covers both traditional manufacturing and new technologies.
What lies behind this reputation?
The fundamental values of the Swiss Made label not only represent high-quality timepieces, but they also maintain their high standards, giving consumers the best of assurance. The Swiss Made name faces strong competition, however, thanks to the unique infrastructure, know-how, and spirit of innovation, it has succeeded in maintaining its leading position.